When it comes to wine and spirits, your label is just as important as what’s inside. Whether it’s a bold whiskey, a crisp white wine, or a small-batch craft vodka, the right label helps tell your story, attract customers, and meet regulatory requirements. Shop custom wine and liquor labels that combine durability, compliance, and great design—so your bottles look as good as they taste!
Wine & Liquor Labels That Stick—No Matter What
Alcohol labels need to do more than just look sharp. They must withstand moisture, temperature changes, and frequent handling without smudging or peeling. We offer a range of label types to suit every bottle and branding style.
Pressure-Sensitive Labels
The go-to for most wine and liquor brands, these self-adhesive labels work on glass, plastic, and metal bottles with a smooth, professional finish.
Laser Sheet Labels
A great choice for smaller runs or in-house printing, these labels provide flexibility for limited editions, seasonal batches, and specialty releases.
Direct Thermal Labels
Ideal for on-demand printing, these heat-activated labels are perfect for quick-turn products like distillery samples or promotional batches.
How to Choose the Right Label for Your Bottle
Different spirits and wines have different packaging needs. Here’s how to decide which label type is best for your product:
- For bottles stored in coolers: Moisture-resistant pressure-sensitive labels work best.
- For small-batch or seasonal releases: Laser sheet labels allow for in-house printing flexibility.
- For distillery samples or short-term use: Direct thermal labels provide an easy on-demand solution.
What Makes a Wine or Liquor Label Stand Out?
With so many bottles on the shelf, your label has to do more than just display information. It needs to grab attention and leave a lasting impression. Here’s how:
- Contrast & Readability: Make sure your branding and product details are clear at a glance.
- Texture & Finish: Embossing, soft-touch materials, and metallic accents add a premium feel.
- Storytelling: Great labels don’t just list ingredients—they create an experience.
- Unique Elements: Memorable designs and eye-catching additions such as hangtags can help your bottles stand out
What You Need to Know About Alcohol Label Compliance
If you’re selling wine or spirits in the U.S., your labels must follow Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations and FDA requirements. Here are a few must-haves:
- Brand Name: Clearly display the name of your product.
- Alcohol Content: The proof or ABV (alcohol by volume) must be included.
- Class & Type: Identify whether it’s a whiskey, vodka, rum, red wine, etc.
- Government Warning: Required for all alcoholic beverages, this warning includes health risks and operating machinery disclaimers.
- Net Contents: The exact volume of liquid inside the bottle.
- Producer’s Name & Address: Identifies where the product was bottled or manufactured.
All of this must be clear, legible, and placed within the same field of vision —meaning it should be visible from one angle without turning the bottle.
Read “Your Guide to Liquor Labeling Requirements” for more details.
“If I could reach through the computer and give you a huge hug and a kiss, I would! Ha, ha, ha. Thank you for always being so amazing to work with.”
- Jones Creek Beef
“I just wanted to let you know that the labels have just been received here at Goodwill - On behalf of all of us thank you so much for the quick turnaround to help us resolve this issue - Great Job . Thanks!”
- Goodwill & SCJ Team
“I have been meaning to write for sometime now to thank you, and express our gratitude, for all the help you gave us in producing such high quality labels for our new Tahini Dressing products. I think the labels look terrific--virtual pieces of art.”
- Open Seasame Foods, LLC
“As our work on the Holiday campaign comes full circle, those of us from the Saran Team are more than appreciative of all the work you and your colleagues have done at Red Oak Label to help us with the Saran Cling Plus Holiday program this year. Without the diligent work of colleagues like you, the Holiday effort would have been unable to meet our enormous rework hurdles. Unfortunately, those of us in Racine have not been able to shake your hand personally, but we hope that in due time, such a meeting will come to pass. Best wishes to your team in the months to come, and you can count on SCJ ‘s continued business when future label needs arise.”
- SC Johnson & Son, Inc.
Ready To Elevate Your Bottles?
Create eye-catching custom bottle labels for your brand that differentiate your product, attract target consumers, and enhance your market presence. Our design support staff will work with you to ensure every detail is right before our advanced printing process. Our advanced printing process delivers your custom bottle labels in six days or less.
Trust your custom label printing to Red Oak Label's experienced team - we've been custom printing since our start in 1977.
