Your bakery and baked goods deserve packaging as irresistible as the treats inside. Whether you’re selling flaky pastries, gooey cookies, or perfectly frosted cupcakes, the right label can turn your clamshell packaging into a canvas for your brand. Baked goods labels do more than just identify your product—they tell your story, showcase your craftsmanship, and make customers reach for your treats again and again.

From simple roll-form labels for efficient application to double-sided labels that take advantage of clear clamshell packaging, Red Oak Label has options that ensure your products look professional and polished from every angle.

Make Your Treats Impossible to Ignore

Baked goods are often packaged in clamshells or other clear containers, giving you an opportunity to get creative with your labeling. Double-sided labels allow you to make the most of that transparency, giving customers a sneak peek at your story, product details, or even fun surprises like a thank-you message or a QR code.

If efficiency is key, roll-form labels are perfect for high-volume packaging, letting you apply your bakery labels seamlessly. For smaller batches or seasonal specials, laser sheet labels give you flexibility without compromising on quality. No matter your approach, your labels can reflect your brand while keeping your treats fresh and your customers excited.

Why Great Labels Make a Difference

The baked goods market is competitive, and a standout label can set your brand apart. Your packaging is often the first impression customers get of your product. A well-designed custom bakery label can convey the quality of your ingredients, the care you put into your recipes, and your brand’s personality. Plus, labels provide important details like allergen warnings, storage instructions, or even reheating tips.

Choose custom bakery labels that complement your packaging–a beautiful, functional design can turn a quick glance into a purchase and keep them coming back for more!

A Few Of Our Many Happy Customers

“If I could reach through the computer and give you a huge hug and a kiss, I would! Ha, ha, ha. Thank you for always being so amazing to work with.”

- Jones Creek Beef

“I just wanted to let you know that the labels have just been received here at Goodwill - On behalf of all of us thank you so much for the quick turnaround to help us resolve this issue - Great Job . Thanks!”

- Goodwill & SCJ Team

“I have been meaning to write for sometime now to thank you, and express our gratitude, for all the help you gave us in producing such high quality labels for our new Tahini Dressing products. I think the labels look terrific--virtual pieces of art.”

- Open Seasame Foods, LLC

“As our work on the Holiday campaign comes full circle, those of us from the Saran Team are more than appreciative of all the work you and your colleagues have done at Red Oak Label to help us with the Saran Cling Plus Holiday program this year. Without the diligent work of colleagues like you, the Holiday effort would have been unable to meet our enormous rework hurdles. Unfortunately, those of us in Racine have not been able to shake your hand personally, but we hope that in due time, such a meeting will come to pass. Best wishes to your team in the months to come, and you can count on SCJ ‘s continued business when future label needs arise.”

- SC Johnson & Son, Inc.

Get a Custom Snack Labels Quote

For over 40 years, Red Oak Label has helped product designers and food and beverage companies bring their snack labeling visions to life. From popcorn packages to cotton candy labels, we specialize in creating functional, attention-grabbing food labels and seals that enhance the safety and visual appeal of your food products. 

Contact us online today to request more information about our printing capabilities or to request a custom quote! We manufacture all our labels in the Milwaukee, Wisconsin, region and ship orders within six business days.

Rolls of labels for SweetTarts Ropes